Pakai Hati #BerkaryaPakaiHati

Pre-production preview · not public

The Riang Villa

A small boutique villa in Kerobokan, five minutes from Seminyak Square, built in ulin hardwood around a garden with pools.

What we delivered
  • Logo design
  • Short video
  • Social media feed concept
Strategic Location: from the villa's timber doorway to the beach, ending on the villa's own words, Rest, Reflect, Renew. · 15 s
The Riang Villa monogram, R and V, with the name in spaced capitals
The monogram in gold, on the villa's dark green.

About the client

The Riang Villa is a small boutique villa compound on Jalan Taman Sari in Kerobokan Kelod, on the Kerobokan side of Seminyak, about five minutes from Seminyak Square.

It is built and furnished in ulin and other tropical hardwoods and set in a garden with pools. It sums itself up in three words, “Rest, Reflect, Renew”, and as “warm and sincere”; it has resident cats and serves a floating breakfast.

What we did

Pakai Hati designed the villa's monogram, made a short video for it, Strategic Location, and designed a concept for its social media feed.

Behind the work

Visual note
  • A monogram, not a picture

    R and V joined by one diagonal in a thin serif, gold on the villa's dark green, with the name spaced beneath: a mark that stays legible at the size of a feed tile.

  • Rest as the subject

    The feed concept writes about rest in short lines, “You did enough today”, over dark leaves and daybeds, in the register of the villa's own Rest, Reflect, Renew.

  • Location first, then rest

    Strategic Location spends its fifteen seconds on where the villa is, the shore nearby and the minutes to Petitenget Beach, and ends on the villa's own three words, Rest, Reflect, Renew.

What we delivered

  • Logo design

    A monogram: R and V joined by one diagonal in a thin serif, with THE RIANG in spaced capitals and VILLA in small italics beneath, in gold and in dark green.

    The Riang Villa
    The same monogram in dark green.
  • Short video

    Strategic Location, a 15-second reel: “Live near Seminyak's favorite shore” at the villa's doorway, “Only 16 Minutes to Petitenget Beach” on the sand, then Rest, Reflect, Renew.

    Plays at the top of the page

  • Social media feed Concept

    A nine-tile design for the villa's feed, built around rest: rooms, the garden, the food and short lines such as “You did enough today”. It is a concept, not published posts: five tiles still carry placeholder text.

    Nine Instagram posts for The Riang Villa: rooms, a garden swing, pineapple fried rice, and short lines about rest, in greens and creams
    The feed concept: nine tiles about rest. A design, not published posts; five tiles still carry placeholder text.
Sources and credits6 sources

Credits

Client
The Riang Villa
Made by
Pakai Hati

Sources

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