Content & Social
Photography, films and social content, planned, published and managed.
Who it helps
Villas, restaurants, studios, schools and clubs with something to show every week, and an owner or manager who can approve a calendar once a month.
The problem it solves
People look at your Instagram or TikTok before they look at anything else, and an account that is quiet, uneven, or posted in a hurry tells them the business is too. Keeping it good takes planning, production and someone answering, every month.
The feed is where a new customer decides whether to keep reading. Doing it on a plan costs less attention than doing it in bursts, and it gives you material you can use everywhere else.
What you get
- A content direction: pillars, tone, visual rules that follow your brand
- A monthly calendar you approve before anything is made
- Production days: photography and short video on site
- Design and editing of posts, stories and short videos
- Publishing on the agreed channels
- Replies to comments and messages in agreed hours
- A one-page monthly review: what was published, what people did, what changes next month
How we approach it
We plan the month with you, produce the photos and short videos, write and publish the posts, reply to comments and messages in agreed hours, and show you what happened. For a launch or a season there is also the campaign: one idea, a set of pieces, a short run.
Who does what
- Pakai Hati
- Plans the calendar with you, produces the photographs and films, writes and publishes the posts, answers comments and messages in the agreed hours, and reports every month.
- You
What we need from you
- A logo and basic brand files, or a Brand & Creative project first
- Access to the accounts we will manage, set up as a partner or manager, never a shared password
- One person on your side who approves the calendar and the pieces
- Facts to work from: menu, rooms, prices, opening hours, news
How it works
Brief and look
A conversation about the business, what you want people to do, and what is already there: brand files, accounts, photos.
Direction and first calendar
The content pillars, the tone and the visual rules, and the first month's calendar for your approval.
Production
Shoot days on site, then design and editing. You see the pieces before they go out.
Publishing and replies
Posts go out on the plan. Comments and messages are answered in the agreed hours; anything urgent goes to your team.
Monthly review
One page: what was published, reach, saves, messages, enquiries, and the plan for next month.
Not included
- Paid advertising budgets and campaigns are a separate service (Digital Ads)
- Replies around the clock: we answer in the agreed hours; emergencies go to your team
- Follower or sales numbers are reported, never guaranteed
- Influencer fees, extra shoot days and crisis communication are quoted separately
Related projects
- Morphoo School: social media, short films and event coverage
- Manado Hot Plate: food photography
- The Riang Villa: a short video and a feed concept
- Bali Basketball Youth League: social media management
Questions people ask
How many posts will you make each month?
That is set in the proposal and depends on your channels and production days. We start from a monthly calendar you approve, not from a fixed number.
Can you answer our customers' messages?
Yes, within hours we agree, from facts you approve. Complaints and bookings go to your team the same day.
We do not have a logo yet. Can we start?
Content needs a few brand basics first. We would begin with a short Brand & Creative project, then move to the calendar.
The next step
It starts with a conversation about the business, the channels you use and the problem you want solved. The proposal that follows names the pieces per month, the production days, the reply hours and the approval steps. Minimum terms and fees are stated in the proposal, not here.
Saatnya berkarya.
Tell us about your business and what you would like to improve. A few sentences are enough.
Start a project