Morphoo School

A Cambridge and Kurikulum Merdeka school in Kerobokan, Bali, for local and expatriate families, with an online school of its own.

What we delivered: Social media management
Short video
Advertising video
Photo and video documentation

Book Character Week: pupils dressed as characters from their books. · 42 s

The school's 3x3 basketball competition, seen from above its own court.

About the client

Morphoo School is a private dual-curriculum school in Kerobokan Kelod, North Kuta, Bali.

It teaches the Cambridge syllabus alongside Indonesia's Kurikulum Merdeka, from pre-primary to secondary, for local and expatriate families, and runs Morphoo Online, an online school with three to four live lessons a week. Its year includes a 3x3 basketball competition, the Morphoo Cup, and a Book Week.

What we did

Pakai Hati ran the school's social media and made three pieces for it: a short video for Book Character Week, an advertising video for Morphoo Online, and photo and video coverage of the school's 3x3 basketball competition.

Behind the work

Visual note

See the decision behind it

Nine Instagram posts for Morphoo School: children in class, congratulations, school news, in orange and blue — The feed: classroom reels between congratulations by name.

Made

Feed tile: Congratulations I Komang Gede Arya Wicaksana, 1st place in the Basketball Discovery League 2025, 8th age category. A boy with a medal and a trophy — A congratulation by name

A feed that congratulates by name

Classroom reels alternate with congratulations that name the pupil and the result: first place in the Basketball Discovery League 2025, a bronze medal at the Indonesia Open Gymnastics. The achievements are the pupils', and the feed says so by name.

A feed that congratulates by name

Each child a character
Book Character Week opens on the costumes and the line “When you become a character from a book…”, then gives every pupil a title card in the style of their book: Peter Pan, Belle, Harry Potter. The school's logo stays small, in the corner.
The online school, told by its students
A teacher opens the advertising video; then students carry it, at futsal training, at a drum kit, on a stage, each with a word on screen: Learn from anywhere, Flexibility, Focused. The online school is shown through what it leaves room for.

What we delivered

Social media management
The school's Instagram feed: classroom reels, congratulations and school news, in the school's orange and blue.
Congratulations by name: first place in the Basketball Discovery League 2025.
A bronze medal at the 4th Indonesia Open Gymnastics 2025, congratulated by name.
A reel at the classroom door: “At Morphoo, greetings aren't just gestures.”
The welcome to the 2025–2026 school year.
Independence Day, cheered on the court.
Short video
Book Character Week, a 42-second reel of pupils in costume as characters from their books.
Plays at the top of the page
Advertising video
Morphoo Online, a 98-second advertising video for the school's online classes.
Morphoo Online: a teacher opens it, students carry it, and it closes on “Pursue your passion. Learn without limits.” · 99 s
Photo and video documentation
Coverage of the school's 3x3 basketball competition on its own court, in photographs and on film.
Shown at the top of the page