Digital Ads
Paid campaigns set up, managed and reported on the agreed channels.
Who it helps
Businesses with something to launch, fill or sell by a date, a budget for the media itself, and the patience to let a campaign be read before it is judged.
The problem it solves
Paid advertising buys attention for a moment; what happens in that moment is decided before the budget is spent. Digital Ads is the strategy, the creative, and the set-up, management and reporting of campaigns on the channels agreed for the project, with the tracking agreed before launch and the results reported as they are.
Organic content reaches the people who already follow you. A paid campaign reaches the people who do not, for a launch, a season or an offer with a date. Made with the brand's content and tone, it looks like the business rather than like an advertisement, and the material it produces lasts beyond the run.
Results depend on the offer, the budget and the market as much as on the work. They are measured and reported, never promised.
What you get
- The campaign strategy
- Audience insight, the competitor map, the message and the headline options, argued on one short set of pages
- The creative
- An advertising video or a set of stills and copy, in the sizes each placement needs
- The set-up
- Accounts, audiences, placements and budget pacing on the agreed channels, with conversion tracking in place before launch
- The run
- Daily reading, budget moved to what works, creative replaced when it tires
- The report
- Spend, reach, actions and enquiries, with the changes we recommend next
How we approach it
A campaign begins with the insight: who the account reaches, who competes for the same customer and on what grounds, and what one line could say that the others cannot. From that come the creative pieces, often a short advertising video or a set of stills made for the placement, and the campaign itself: audiences, placements, budget pacing and the tracking that tells us what a click became. The channels follow where your customers are and are agreed per project.
During the run we read the numbers daily, move budget to what works and replace what does not. At the end you get a report in plain words: what was spent, what people did, what we would change.
Who does what
- Pakai Hati
- Writes the campaign strategy, makes the creative, sets up and manages the campaigns on the agreed channels, and reports what was spent and what people did.
- You
What we need from you
- Ownership of the ad accounts and the pages, with Pakai Hati added as a partner, never a shared password
- A media budget agreed in writing, and a decision on how it may be moved between placements
- A landing page, a WhatsApp number or a form that is ready to receive what the campaign sends
- Facts and legal lines that must appear: prices, terms, permits where required
How it works
Brief
What the campaign must achieve, by when, with which budget for media. What exists: accounts, pixels, past campaigns, content.
Strategy
The insight, the competitor map and the message, presented as a short deck you approve.
Creative
The video or the stills made for the placements, reviewed with you before anything is uploaded.
Launch and run
The campaign set up with tracking, then read daily and adjusted.
Report
The numbers and the reading, and what to do next time.
Not included
- The media budget itself: paid to the platforms, not included in the fee
- A promise of results: sales, leads and cost per result are reported, never guaranteed
- Influencer fees, prize budgets and production beyond the agreed pieces are quoted separately
- The organic feed between campaigns is a Content & Social retainer
Related projects
- Fitness Plus Sanur: a proposed campaign strategy, from audience insight to the message
- Morphoo School: an advertising video for the online school (production)
- Pemprov Bali: an advertising video on Balinese culture (production)
These show the strategy and the creative. No project on this site documents a campaign we managed, or its results.
Questions people ask
Which platforms do you advertise on?
The ones your customers use. That is decided in the strategy, per campaign, not from a fixed list.
How much budget do we need?
Enough for the platform to learn and for us to read the result; the figure depends on the market and the goal and is proposed with the strategy. We would rather run one campaign properly than three thinly.
Can we see the results while it runs?
Yes. You keep access to the ad account, and we send a short note when something changes, not only at the end.
The next step
It starts with a conversation about what you want to launch or sell, the date, and the media budget you have in mind. The proposal that follows names the strategy work, the creative pieces, the channels and the fee. The media budget is paid to the platforms and is separate from the fee.
Saatnya berkarya.
Tell us about your business and what you would like to improve. A few sentences are enough.
Start a project